Cats as "Friends" Characters

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When working with my client 'Meowsic', they had a dream to bring their product to "today's generation" in a way that is trendy and engaging. Their existing client base tended to be people who were aged anywhere between 35-65 years-old, as their existing products were more tailored to that demographic.

Once they onboarded me as their Freelance Marketing Manager, the whole brand underwent a revamp to make it more trendy and appealing to that younger demographic they were aiming to target.

The "Furiends" project features cats dressed as "Friends" characters on a couch. The playful and creative designs are perfect for fans of the popular TV show who also love cats.

I made this design in Canva and it was later printed on t-shirts, hoodies, tote bags, etc.